So was it a positive, then?
I ask because what's been done is to take the old “Product of Canada” label, which was okay as long as 50% of the product was made over here, and now it's been made a gold standard of sorts. Do you see an advantage for P.E.I. potatoes from that gold standard being there? Is there an advantage from that when you're selling into Canadian markets and the other markets you sell into?