The mandate of the organization—as I understand it, from the get-go, from day one—was to promote innovation within the agricultural community and seek out new, innovative products that would bring value to the agriculture community. We focus away from commodity-based products and more towards ways to save the farmer-producer money—in the form of processing costs, for example—or ways to add value.
One example of success stories would be the wine product I mentioned, whereby we are saving the Ontario wineries anywhere from $35,000 to $100,000 a year by taking their product and giving them back revenue in exchange for producing the wine flour, which is used in the ingredients business and the cosmetic business.