I know. I'm sorry, I won't go there.
You raise an interesting point, and one of the things we know for sure is that the Toronto area, the GTA, is our largest lamb-consuming population. Our second largest lamb-consuming population is actually Vancouver, and part of the problem is that 60% of our product is slaughtered in Ontario; 90% of it is slaughtered provincially. We cannot get product into Vancouver, so B.C. consumers of lamb are more often than not consuming an imported product.