I guess my comment back to you on that is that the role of government is to ensure the product produced is safe by all reasonable means, which in this case we have. It is not our responsibility to market. We have an issue right now going on in the U.S. with country-of-origin labeling, where we have a classic example with beef that we know is safe. They know it's safe, but they're trying to create a regulation through COOL that prevents Canadian beef from coming in.
So that's the problem with trying to get involved in marketing products as a government instead of just regulating the safety of the product.