If farmers don't know their costs of production but they know the situation they're in--actually, it makes a difference, many times, about success and not success--can you give me the reasons why they don't know their costs of production and why they don't target that day to day, or week by week?
I'll give you an example. The stock market took an incredible dive last week. In that period, commodities took a big jump. Now, we're going to hear that commodity prices are dropping, but you could have locked in some prices—in terms of Ontario prices, anyway--and some profits, obviously. That's my question. Can you help me try to understand? If you're saying that many, as a business, don't know, why don't they know? What can we do to emphasize it? What can we do, in terms of education, communication? It is critical, I think, to the success of farming.
From what I've heard this morning and from what I'm hearing today, this is a business, not necessarily a right. I farmed. It's a great lifestyle. I loved it. I worked my tail off. But it's a business.
So give me some ideas of what we can do to help encourage that sort of business management part.