Exactly.
What currently happens is every food safety and administrative burden right now is being paid for by the farmer. We're looking at taking the total workload across, I'll say, a hypothetical network of farmers and creating a position in this that would address that total workload.
As I said, right now, on an individual farm there is just not enough work to employ a professional, and this is going to come back to total value. When I say “total value”, I don't mean it in terms of the margins that are being extracted on the retail end; I mean in terms of when you combine a group of people who are trustworthy and capable of working together there is more there than there currently is as they are as individuals.
The whole is greater than the sum of the parts, and when we start talking about information that's when we get into total value. When you start combining the information of several farmers, all of a sudden you see data sets that didn't currently exist. This is our total value, and this is also where we can create enough work for a young professional to satisfy himself. But really the money part of it is being paid for right now.
We're looking at it more as a reorganization of resources to create more homogenous positions and more fully rewarding positions instead of these fragmented little tidbits of seasonal work here and there. That's really what we're coming at it from, not of creating something new that we have to pay for.