One of the other things you talked about, which came up in terms of biotechnology again, was about being able to market, about being out there ahead of the game, so that we know that there will be environmental benefits, that the farmer will get a benefit, that the consumer will get a benefit. How do those get determined?
We often get caught up, sometimes, because somebody jumps in and says, well, we've got this emotional issue, or we've got some myth that says these aren't good.
Is it science that actually will be the thing that moves us ahead? How do we make those arguments to other countries so that when we say it to one country, they actually know that it will be true for the next one in terms of our basis?