I was born and raised in Kitchener-Waterloo. I'm a University of Waterloo graduate. I remember when Phillip Street was farmers' fields. Within a span of five to 10 years, the University of Waterloo just made a stand and declared themselves the MIT of Canada. From that, RIM, Sybase, Open Text, MKS, and Virtek--I could list a bunch of others--just blossomed. A lot of money went into that, and now you see the return on investment coming full circle.
From that standpoint, I think if you're going to do this properly, and along the lines of what these gentlemen are saying as well, we--the collective “we” of industry, academia, and government at all levels--have to declare ourselves and pick the geography. We have to say that we're going to put big money into this sector and that this is the commercialization pathway, soup to nuts, to get from idea to a product on the shelf. We need to have all the stakeholders involved and have a process that meets certain minimum criteria to achieve it. Then you start getting a cluster that's spitting out commercial opportunities.
In a previous life, I worked at the University of Guelph in the area of selling, if you will, R and D contracts for science and engineering at Guelph to the private sector. What I often found was that faculty in science and engineering often didn't know they had a product when they most definitely had one. The way they're wired, typically--not all the time, of course--is to chase the same thing over and over, the same concepts over and over, and publish, publish, publish.
But while they're doing that, in that activity of sort of chasing their tail in their quest for knowledge, they're spinning off all these concepts, ideas, and products, and they often don't realize that it's okay to go out with this product or that product, that this is worth commercialization. You can always have a next generation or a version B or a new and improved product three or four years from now when you answer the next question in your mind's way of thinking.
A lot of times we have excellent technology or seedlings of excellent potential product sitting on university shelves across the country. That isn't seeing the light of day. It's not getting into a commercialization pipeline that takes somebody through. In fairness, a lot of faculty in the science and engineering area are either not wired that way or not motivated or incentivized that way. They don't get past and they don't understand the commercialization piece. They do need help. A lot of them will admit that fully; it's not something they're bashful about. They know they need help and oftentimes they simply don't know where to turn.
If that were more obvious and there were perhaps commercialization centres that were better structured and better funded...I'm more for gathering your strength in two or three things than kind of half funding everything all over the place, because I think that's the stronger approach to tangible outcomes.