It's very substantial. One of the reasons that companies like Wal-Mart, for example, are interested in getting into the organic market is because it is one of the fastest-growing markets in developed countries. So that's the appeal.
February 17th, 2011 / 12:30 p.m.
Associate Professor, Department of Geography and Environmental Studies, Wilfrid Laurier University
It's very substantial. One of the reasons that companies like Wal-Mart, for example, are interested in getting into the organic market is because it is one of the fastest-growing markets in developed countries. So that's the appeal.
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