The company is always going to be driven by its potential to earn a profit for its shareholders. Monsanto has proven to be very good at that, at any expense. They generate some tremendous benefits, and they generate some tremendous harm in agriculture.
On a worldwide basis, the problem you have in agricultural research is that it's very hard for someone to own the outcome. This is why canola research, the plant breeding of canola, is so huge compared to all other sectors of plant breeding in western Canada. It is because they can own it, as I described earlier. In the beef industry, it's impossible to own it. We're cognizant of people who want to register breeds of cattle, just as you would register a variety of seed, and we can't do that in Canada, because they believe they have a perceived value. You can do that in the United States.
If you don't provide a mechanism whereby a corporation can invest a dollar and see a way of protecting that dollar, it's not going to work.
The main reason the canola industry is in fact spending 80% of the research dollars, which I think is over $80 million, on variety research and development is because it's for hybrids. If it's a hybrid, you can own it. If I grow that variety on my farm, the seed I harvest isn't going to grow a crop next year. It will grow a crop, yes, but it will only produce 50% of its potential, because half of the seeds are going to produce plants that are sterile. They will grow a plant, but the plant will not produce seed. There's a built-in scientific, biological mechanism that allows a canola breeding company to be successful. You can't do that with a pound of beef and you can't do that with a bushel of wheat. The canola and the corn industries are very unique, because they're hybrids.
Look at the soybean industry. The soybean industry has had a wonderful time--Monsanto, in particular--in South America, where it's almost all Roundup Ready soybeans. But nobody's paying the TUAs. They tried to force the government of Brazil to tax the TUA as the soybeans were being exported from the country. That failed. That's a perfect example of where a company invested a lot of money and was very successful in producing a product that was taken up by agriculture almost 100%. It's almost all Roundup Ready soybeans. But they can't get the TUA dollars out of it, so there's no incentive for that company to go there again and revisit that whole thing.
You can only do that where there's a mechanism that prevents someone from stealing your product. That's why we have patent law. If you are making a Dyson vacuum cleaner, you can patent your Dyson vacuum cleaner until your patent runs out. Of course, that's what's happened with glyphosate. Glyphosate now has lost its patent. You can buy glyphosate for $3 a litre. It used to be $40 a litre.
That's the reality of the business world. You have to understand what allows a company to take huge volumes of dollars and drive them into something they're not sure is going to happen.