The first part of your question is why they didn't come here. They didn't come here because I think they visualized that they could get the biggest, fastest bang for their investment dollar by focusing on that southern U.S. market.
They are testing some of their cultivars as far north as Minnesota. I believe what it takes is for Canada, whether it be other private industry or governments—provincial and federal—or a group of them, to go to them and say that they have identified this as something they want to happen in our climatic zone. You might invite them to try to develop varieties for the parkland belt. This is the one that I would target first. If you're successful with that, you might turn around and ask them to target the drier, more arid parts of the Prairies.