I will reiterate some of the things my two colleagues have talked about. Certainly, on the whole trade aspect, we always have to recognize—whether you are in a farm organization or you are the farmer on the back road, such as me—that we cannot consume all of the stuff we produce in this country, period. That's all there is to it. We have to export.
If we're going to be in that game, we have to get into the mentality that we have to look at all the possibilities of making trade better. We have to differentiate our product.
Again, I've had the privilege to work in the soybean industry, and I'll rattle through some of those numbers. The soybean industry in Canada is one of the smallest soybean producers in the world, yet we are one of the most renowned as far as the quality of production goes. Although we are only 1% of the whole production side, the market penetration of exports we have is phenomenal.
The beef guys have been doing that; the pork guys have been working hard. But I see a lot of the situation where it's an ask by growers and industry organizations to keep investing in market access, to get into these markets, and to find out what the hurdles are that we have to get over. Then we still have to have a differentiated product to sell into that market.
It's a niche thing. It's a combination of both, but again, if we keep throwing money into our pockets—I sometimes wrestle with this, but I don't lose any sleep over it—the situation is that we have to face reality here. If we want to sell into these places, we have to do our homework and make it happen. We can throw a lot of money at safety nets, and again, I said I was grateful for what we do have that comes in this country, but throwing more money all the time at it.... I'll probably be chastised by some other individuals within the agriculture community, but the hard reality we have to face is that we can't keep throwing money at it, hoping it's going to fix itself. We have to throw the money in the right places: trade, market access, differentiation of product, and selling ourselves.
We have the best darned flag around the world to sell our products, so that is usually a big hand-up for us in that respect.