I just want to make a quick point. For one thing, I think the pork consumers said that sometimes having the Canadian name on the brand was negative. The other thing is that we can ask the consumers about the brands that matter. I think that if you ask the grain industry, they'll say the Certificate Final for an export in Canada is worth something. You want to protect the Canadian Grain Commission's ability to keep that Certificate Final there. Maybe ask the consumers about this brand.
On February 6th, 2012. See this statement in context.