Let's deal with the hormone beef issue. The first thing you can do is follow the lead of the Americans in terms of trying to get some additional access with respect to the Hilton quota. The Hilton quota will allow imports of beef that has been verified as not having been treated with hormones.
If you are able to expand that market, then possibly individual firms can get in there, but in Alberta I've seen a number of cases of individual processors who made the leap to be able to access these markets, and it's a relatively risky thing.
The problem is not only that the market is exclusive to non-hormone-treated beef but also that the tariff line also includes bison, and the European Union, especially Germany, has a relatively large market for bison. If we could increase the size of the Hilton quota, that would increase the opportunity for people who want to actually produce non-hormone-treated beef and incur all of the necessary costs to segment it and make sure that the meat is identified as such. It would create opportunities for other sectors that aren't going to be hormone-treated at all, such as bison.