Thank you. You have a couple of very good questions.
To some extent, I guess I disagree with Evan on the new immigrant story. Often immigrants come to Canada to get away from agriculture, and they don't necessarily want to get into agriculture once they're here. So I'm not convinced that's the only model or the best model. I think the issue of demand being greater than supply is just basically the economics that not enough producers are actually growing these things.
So why is that happening? I think part of the story there is that for producers to switch the crop mix that they're currently growing requires learning new technologies, having access to new technologies. Frankly, doing something different from what they may have been doing for 30 years is a very difficult thing for a lot of producers to get over. It's not just older producers. It's even younger producers who see the way their parents farmed, and they're stuck in that rut. So trying to have mechanisms or support to help nudge those producers in the right direction is going to be important.
The other thing that's important in that aspect is a lot of times when farmers do things differently they're viewed in the rural countryside as a bit odd. It used to be that people who practised no-till farming were looked at as being very out to lunch and really crazy. Then all of a sudden it was realized, well, wait a minute, this no-till thing is on to something. So there has to be some acceptance socially, I think, to that conversion and to doing something different.
With respect to opening markets to smaller producers, I think some of the points Evan has raised on regional hubs are very important. I think this boils down to issues like distribution channels and recognizing that it may not be the distribution channel that gets it into the larger national grocery chains, but it may be smaller regional chains or independent chains or getting it into the ethnic villages that exist within larger metropolitan areas and making sure that you actually have the right supply chain. So it's connecting those producers with the ethnic community that has the demand for that product.
On the processing side of things, I think Evan has raised some points. The one point I would raise on the lack of processing capacity is actually that it's also about risk. Banks may be looking at people who are looking to set up these types of facilities--processing for a particular ethnic market--and thinking this is very risky, both from the perspective of, well, the market is growing quickly, but it's still very small, and we don't necessarily have a lot of evidence to suggest that those markets are going to be successful. So from that perspective, having some programs that might backstop or mitigate some of those risks that people face when they're trying to access the credit market to actually do that kind of transition could become very important.