Sayara, it goes on the experience I had in the U.K. when I used to work for Flexi-Coil Case New Holland in Europe. I remember there was an accountability program in the U.K. in the hog industry whereby the grocers went to the farmers and told them to change their format in how they were going to produce their hogs. A lot of these farmers said they would follow that. They spent thousands and thousands, if not hundreds of thousands, of pounds adapting their barns to meet not only the feed but the humane aspects of the requirements from these grocery stores. Of course, the hog crisis hit, and the first thing the grocery stores did to them was say they were going to buy their hogs over here because it was cheaper. All the accountability the producers in the U.K. went through was thrown out the window because of price.
Have you done anything to encourage, market, and highlight those producers who are willing to take on that humane role, so that instead of forcing them to create these changes through regulation, you do it through pricing, through consumer demand? The demand from consumers is highlighted, and you highlight the people who are meeting the Humane Society's stamp of approval in the production of their product.
