With your last question first, I have no idea why we're not using it. We've just conducted a large survey, which we'll probably release in the next few weeks, about whether Canadians would like to see irradiation. There was enough response. I think there were well over 50% of people who believe we should have that as an available item. It gives almost 100% protection—maybe it is 100%—on practically any food you'd like to name. We were mainly interested in chicken and hamburger, but we're also interested in things like sprouts, where all those problems have been in Europe and America.
On the one I'm speaking of, I just know what I hear. It actually is a true story. The name of the company is Iotron. Some 20 years ago, it bought this system that was developed in Canada and was unwanted, I think, at the time. It's been using that for the last 20 to 25 years on medical devices, everything but food. We feel at the moment there's a big demand for this on food.
I can tell you my own thoughts on it. Thirty years ago I probably would never have wanted to buy something that had been irradiated, but with all the problems—every week there's a new one, with E. coli and listeria, and whatever you have coming up behind—I believe I'd find it an acceptable practice at the moment for my family, and we know a lot of other people do too, to have that protection available to you if you want it. We're not suggesting that everything be irradiated, but we feel it is a process that should be available. I think it would be something the consumers of Canada would take up very quickly.