Thank you for the question.
The consumer is vital. At the end of the day, if a consumer is not buying a product, that's not good for the profitability of any player in the supply chain. I think the question for us is not to try to discover what individual consumers want. I'll leave that to retailers and restaurants and those who are monitoring the individual consumer's behaviour. What's important, though, is understanding how that information flows back and forth across each supply chain, because it's only through that sharing of information that the producer can produce what's ultimately required at the end of the day in the marketplace.
What we're seeing is an increasing use of communication. It may be growing more ethnic vegetables around Toronto to serve a growing, burgeoning ethnic population in Toronto. People are listening and trying to serve that new burgeoning demand. If the consumer interest is kept forefront at the producer level right through to the retail level, then I think maybe we can be more nimble at serving consumers' needs. I think that's good for everybody.