Thank you.
I use the tourism example to demonstrate the point that food touches so many different government departments, provincially, federally, and municipally, frankly. The interest in how we support local food is an increasing trend, and we're seeing across the country a real desire, for example, from the universities, from the University of Victoria, to McGill, to Dalhousie University, in sourcing locally. What's fascinating about this is they're getting together with nutritionists, local processors, local producers, municipal councillors, the universities, and food service providers, among many others, to try to figure out how we satisfy that consumer they're interested in: students. It's driving a lot of activity. Is it scalable on an international scale? No. But there is another set of requirements that we need to do to support exporters and even grow market share there.
Just speaking about local food, there's a lot of activity where the different players can come together to create new business opportunities for producers, farmers, and others.