Thank you very much, Mr. Chair, and thanks to the members for their interest and their invitation.
I'm here to speak for innovation, and I'm also here to speak for change. Since I wanted to talk about the future, I thought I would focus a bit on the past. If we think about agriculture, we should think that 10,000 years ago agriculture itself was an innovation. Over those 10,000 years, those innovations have sustained us as a species, and we're going to need innovation for another 10,000 years if we're going to be sustained.
At that point I start to think about what's the underlying philosophy of our innovation system here in this country, and I think to the Experimental Farm Stations Act of 1886 that set in motion the creation of the system we have today, to help the country transition from the fur trade to food production, to help all those settlers feed themselves through the winter. It was necessarily a paternalistic system in which new Canadians needed their hands held and they needed to be told what to do.
Obviously, times have changed, and we see very sophisticated innovation, structures, and pipelines, like the one on the Canola Council, but they don't exist everywhere in agriculture. I would wonder again about that act and if there isn't a new way forward. Although I wouldn't argue that it stands in our way, it certainly doesn't lead us into the future. I think we need to do innovation differently. Where we suffer right now is that we take too long. The public system of innovation takes forever. We have product cycles that are three years long, and we have an innovation system that takes 15 years to build. It doesn't work anymore. We have to innovate faster. So it's a very critical piece.
At the end of the day, I speak for horticulture largely. That's our area of interest. Horticulture is a $5.2 billion piece of Canada's agriculture economy. Horticulture is health and nutrition, exercise and healthy lifestyles, so it's fruits and vegetables, flowers and trees, and all those good things, and a lot of value added. It's very important for us. I think it's a place where we're losing ground, where you think about food sovereignty and you think about the importance of that. I don't think we want to get to the place in Canada where we can't grow our own apples anymore because we've lost the ability to do it; we've missed a generation.
That doesn't mean we have to put walls up to protect ourselves. We simply need to be better; we need to innovate faster. We need to have the right apple at the right price. How do we do that? We have to connect everybody together.
When I first came to Vineland--it was only four years ago; I worked a long time for Agriculture Canada and was challenged by this idea. When I started I was told that private sector research was right and public sector research was wrong. My job was then to go to the public sector and ask them for help. Anyway, I wasn't that receptive, as you could imagine, so I thought about that. I thought it was a false choice. It's not an either/or. The real truth is this: the private sector commercializes research really well and the public sector does research really well. So why not create an organization that does both? Out of that we created Vineland.
Vineland is a unique construct. We're an independent, not-for-profit organization, dedicated to research and innovation in horticulture. We're stakeholder driven. We're uniquely Canadian. What do we do in Canada when we have a level of public support here and a level of need or interest up here? We create not-for-profits. They run our minor soccer associations, they run our Canadian Diabetes Association, and the list goes on. That's how we solve problems.
With that you get stakeholder focus, not a single stakeholder but in this case a whole value chain. We work for the whole industry, and it goes all the way through to consumers. Those people really matter. What do people want, and what can we give them and how can we get it to them?
Our whole piece is really again to create this new system, to move from the old isolation model of science, where it's an individual researcher and you have to work really hard to lever them together into groups who work on their own, to a new connection model. I think I told Sylvain today that how we make our 60 people at Vineland into 6,000...you do it with partnerships. Through the cluster program, for example, we can reach all the way across the country, all the way to Kwantlen College in Langley, B.C., to Memorial University in Newfoundland to solve problems for our industry. So it's a great program and a great way to bring people together.
As far as a couple of reference experiences go, I have two things. Again, bringing organizations together.... The private sector is a key piece in this, because research organizations and producers...we do not do sales, marketing, service, or any of those things. You have to have everyone together in the whole value chain to make this work and they need to be part of the project, right from the beginning. Innovation is a pipeline, right? Your partners create the aperture. You want the best possible partners and the biggest possible pipe so you can move as much through as possible.
We work, for example, with Campbell's Soup, creating healthy mushrooms. Campbell's Soup is into positive nutrition. Campbell's Soup feeds a lot of people. They have enormous market penetration. If you want to shift the health status of the country, maybe you could get Campbell's Soup to feed people healthier foods. That's it: feeding diversity and recognizing opportunities.
Canada has changed in the last 50 years and you just need to look across the country to realize it. We get 1.1 million immigrants every five years. They mainly come to Montreal, Toronto, and Vancouver. They're mainly Chinese, Indian, Filipino, and Afro-Caribbean. For all of the time that they've been coming to Canada, they don't get the vegetables they want. So we feed them imported vegetables to the tune of hundreds of millions of dollars per year. All we've tried to do is to teach them to eat turnips and they don't like them.
So we launched a project, a very simple thing. We went out and asked them what they wanted. Out of that comes a list and out of that list comes an experiment. We can grow many of these vegetables. Certainly, in southern Ontario we have a wonderful climate. We have a huge market just across the lake from where we are and it all works, but you have to bring together the people who want to buy those things. You have to understand what they want. You need grocery retail; you need grocery distribution; you need science; and you need farmers. What happens? In two years, you have vegetables in the grocery stores. It doesn't fall into the hamster wheel of basic research. That runs for a long time before things come out.
I'll finish with a few things that I think are important. I've seen some of them in the Growing Forward strategy.
Consider investing in sector and subsector strategies. It's difficult when you're trying to work with producer organizations or with an industry if they don't know where they want to be. I think it's an important part of the program that those things become virtually a requirement. If you don't have a strategy, I wouldn't make the investment. You want to know where people can go. The greenhouse vegetable growers are a good example. They grow greenhouse vegetables for only nine months of the year, and they want to grow greenhouse vegetables for 12 months of the year. That's a simple strategy, and when you're a researcher you can immediately start to solve that problem, because you know what the issues are. It's energy, light, and varieties, and boom, you're working away.
Insist on innovation across the value table. Don't suggest it, but insist that if you can't see right to the end, why would you do it?
Foster better productivity. In horticulture, labour costs are very high. We mainly generate jobs that no one wants. We need to automate. I think we need to focus on the strength we have in our economy and move it into agriculture.
We have to focus on innovating faster. It's a simple thing: faster is the new fast. We have to catch up with everybody else; the world is passing us by.
Help build a new innovation system. The old system is fragmented, particularly in the area where I work. As it's contracted down from over 1,000 scientists to just over 400, there are great gaps and pockets. You can see that across the board, whether it's in universities, the government research system, or extension systems. How do we fix that? We need a new system. We need a stakeholder-focused system, one that's all about connecting those pieces together.
Then pay what it costs. That's a problem with an organization like ours: everyone wants to lever everybody else in the research business. Well, we're not leverable. If you want new organizations and new focused organizations, you have to pay what it costs.
With that I'll finish my talk. Thank you.