Sure.
I meant to preface my question with a comment.
We're a family of six. So when you talk about Kraft Dinner and ground beef, we like it, actually. It's one of our favourites. Just to let you know, we consume a lot of your products, whether it's luncheon meat or whatever. We're “meatetarians” in my house.
Brian, can you follow up on that? I have another question after, so please be brief.