So we should understand that some of our customer base will use it as a marketing ploy.
At the Canadian Meat Council, which Rory and I are both members of—active members—we look at food safety and animal welfare as non-competitive issues. It's allowed the organizations of all sizes, whether they're.... I've been fortunate; I've worked for smaller ones, bigger ones, and some larger ones. We're non-competitive and we share all our findings, both on a food safety standpoint and on animal welfare, and I think Canada should take pride in that. So that would be, what, 90% of the red meat produced in this country that works under that regime.
You were asking me about organics?