We want to put some numbers together because we believe that exporting product, meat as well as livestock, makes the food more competitive for our Canadian consumers, but that's an assumption. We have to spend some time working on it, because from a taxpayer's standpoint, and checkoff dollars from the cattle industry, millions of dollars a year are contributed to marketing. Whether it be marketing exports, marketing beef around the world, we feel that it allows our infrastructure to be more effective, and it makes us more efficient so we can compete globally, which in return should give us cheaper beef in Canada. If we were to reduce our herd and just feed the domestic marketplace, you'd see a stronger price of beef in this country.
We've now merged the Canada Beef Export Federation and the Beef Information Centre into one marketing organization. That's already been their ask. Hopefully we can get those numbers so our consumers can see the value in export. It's a question.