That's right. I wouldn't say that we necessarily have any food safety concerns, but the meat inspection regulations and the consumer packaging and labelling regulations lay out certain mandatory elements that have to be on foods sold at retail in Canada. In the case of meat, there are several elements of what has to be on that label, including an identification of the country of origin.
So the question of whether those labels are accurate or not is a matter of CFIA enforcement. The labelling can be a combination of what's put on the pack when it leaves the plant in the United States and what's added on the in-store label when the price per pound is added to the product in the store.
It doesn't matter where the information is. The point is that we often see product at retail in Canada that does not identify the product as product of the United States. Sometimes you may not even see a meat inspection legend. Now, we know it's coming from a federally inspected plant in the United States, but these elements, to our view, are important for consumer education; they're important for awareness. As we try, as a Canadian industry, to build consumer confidence and awareness of the Canadian product, we're fighting this constant challenge of unidentified product at retail.