Mr. Toews, mad cow triggered a serious crisis in your industry back in 2002, preventing you from accessing many markets. I believe that things are falling back in place.
Do you think that efforts to open markets will put you on the right path and allow you to return, 10 years later, to 2002 export rates?
In your estimate, how much has the industry lost since 2002? People are eating less and less beef, opting instead for poultry. What kind of advertising do you do to tell people that beef is now safe, that mad cow is a thing of the past? How do you respond to all that?