That's one of those age-old questions. Is it mistrust that we need to overcome, or is it education that we need to put out there?
I think what has happened is that our consumers and society have reached a point at which we have created such a safe product that they are unwilling to accept any risk. If we look back through history, there has always been a risk associated with it. Now it seems that there is no risk that is acceptable in the public's eye.
We by no means condone any chance of a sickness or an illness, and we want to keep it as safe as possible, but there has to be an understanding that there is always an element of risk; that is one thing that comes with life.
Sometimes we work so hard to make it riskless that we have to step back and understand a little that we just can't do it.