And also live within your means.
Producers are contributing. There are check-off funds being set up. Years ago, I was appointed by Grant Devine, when he was premier, to be on the Natural Products Marketing Council. It went around with producers and explained to them how they set up a check-off, which now forms the basis of SaskCanola, Sask Pulse. Those check-off funds are being used to improve research. Farmers had a vote on it, and they said, “This is important to us and we want to invest in this industry.”
I think the governments should be spending more on it, because there's a lot of public good there, and there's a significant return.