I guess my presumption is that consumers would probably link through the industry ties as much as anything else.
As a department head of veterinary science in the United States, I sat on a national animal health advisory committee that looked, on an annual basis, at multi-state collaborative projects funded by the USDA. Part of that assessment looked at whether they were working together or somewhat segregated but linked in the project. So I think a model like the clusters would be a very valuable tool to give those groups feedback from outside, in a committee-type organization, to say that they could work more closely together than they are.