It's so fundamental to what the National Farm Animal Care Council is about. I refer to NFACC as being like a conflict resolution forum.
There was a question earlier which I never got to answer as to why it is taking so long to update these codes. In fact, it's only been in place since 2005. One of the fundamentals that we're based on is trust, and so for those groups that look at animal welfare differently, building that trust is a long-term exercise. We're all about relationships. It's from those relationships that we can actually have those conversations and find that common ground between what is right for animal welfare and how we are going to resolve some of our differences and what the middle ground is. Sometimes we may have to agree to disagree, but we can always be moving the bar forward.
One of the things that gets me really excited is when I see my Canadian Federation of Humane Societies representative sitting beside the cattlemen rep and they're having a good old conversation about what's important to animal welfare, or they're talking about their kids or whatever. Those relationships are really important because when an issue does arise, who's my CFHS representative calling? He's calling my cattlemen rep directly to get the real information on what's going on versus going off and doing a press release. It's that communication. It's about working through to the solution so that it doesn't become a public issue.
Yes, we need to do better outreach to the public, but most of our effort is very internal in terms of making sure that we're resolving things so they don't become public issues, so that the government isn't dealing with them as public issues.