I don't want to take too much time because I think you also need to hear from the NFACC folks.
From my organization's point of view, our outreach is to our customers, whether it be to Egg Farmers of Canada on the egg side, or on the chicken and turkey side, we talk to the customers. We are also all members of NFACC, and one of the reasons we are members is to do the things we talked about: produce the codes, make sure we're consultative, make sure we're collaborative, but also to start working on messaging from an animal welfare perspective.
That's my lead in. Edouard, it's your turn.