What we have done so far is we've focused more on retailers.
We find on the layer side that we aren't getting a ton of pressure yet from broadly stated consumer groups. We get a lot of pressure from activist groups.
Together, Robin and I often go out and meet with retailers. The presentation I give to them is similar to the one I presented here. I talk about pros and cons, and the potential cost and disease management implications. We see that the retailers have started to move a fairly modest 1% of their production to be sourced from alternative forms of housing. Tim Hortons is an example. They are not necessarily going to free run or free range. We've chosen to engage the retailers more. There is a challenge in engaging directly with the public because, as I said at the beginning, we represent all forms of production and I don't really want to go out and say that birds are cannibalistic. I'll say things to a group like this and to retailers that I'm leery about saying publicly.