I appreciate the differentiation but also the understanding of why we need to do both.
I think you pointed out earlier that you've been doing research and innovation work in the dairy area for a long time and that you've had very good success in a lot of different areas. So the sense is that if we continue to do it, we can see profitability, sustainability, and environmental stewardship.
I mean, folks are looking at how good the environmental stewardship really is. From what I understand of some of the projects you've done, some of the results are about that environmental stewardship. I wonder if you could talk about that for a moment.