I think there are a couple of avenues that really work well in that regard. A lot of it is communication and making sure that partnerships are established, whether it's with academia through the university system, or through government research institutions. That communication among industry, government, and academia is critical to make sure things aren't duplicated and things are coordinated to get the end result, which is a new innovation that's accepted and can help society and farmers.
On November 1st, 2011. See this statement in context.