Certainly.
WRAP is the waste reduction action plan. It was started by funding from the U.K. government, as a diversion from tipping fees. In the late 1980s and early 1990s the government was going to introduce legislation and higher dumping fees as a way of reducing waste dumping. England is a fairly small place, and dumping, tipping, etc., is an issue. As well, they tend to be at the forefront of environmental issues.
The industry came together and said to government they agreed something needed to be done, but if they were going to be charged higher fees they believed some of that should go into a fund to help industry proactively adapt to these measures. They asked where the government would like them to go, and that initiative led to the formation of WRAP.
WRAP was going for approximately, I believe, five to eight years before it moved on into food. Previously it focused on the general manufacturing industry. Its initiatives have led to a measurable reduction in food waste along the chain, and it's also identified that there is still an enormous way to go. They've reduced food waste per se, and also in other ways such as packaging waste and energy waste. It's ironic that one of the people who now works heavily with WRAP on the food waste reduction initiative is Dr. Peter Whitehead, who headed the Food Chain Centre, which was part of the Institute of Grocery Distribution. They've now realized that what he was doing at IGD with introduction of lean to the agriculture and agrifood business was the best, most effective way of reducing waste that we know. It's gone full circle.