Part of it is about better planning and encouraging industry to move away from discounting so much. We are a heavy discounter, and heavy discounting encourages consumers to shop differently. It also encourages businesses to behave differently. So we need a greater and more coordinated approach and we need to take lessons from different industries. We can learn from different industries.
The automotive industry for years has focused on, for instance, the bullwhip effect, the demand-amplification effect. It doesn't matter if a component for a car sits on a shelf for a month. It's not going to go anywhere. The worst thing it's going to do is to go out of date because a new model comes out.
Put the typical food product on a shelf for a month and you know what will happen. Yet that is an industry that is highly focused on how to take out amplification, how to take out this continual increase and then demand and then decrease and then increase of products, largely due to the way we interact with consumers.