Food safety definitely plays into food waste or the creation of food waste, but it doesn't necessarily play into it in the way you might expect. For instance, let's go back a few years to XL Foods. All that meat was wasted. That meat could have been used in other respects; it could even have gone into pet food, for instance. There was no need to have literally thrown it into the ground.
So part of it is how we use food that we do not see as fit for human consumption, and also, part of that whole issue revolves around how that business operates. It goes back to process and how we encourage agrifood businesses to actually operate. As a people, we have become very wary of food safety.
On the other issue you mentioned, I fully agree. I don't think anyone—or very few people—would ever go out and purposely waste food, but we do it in small amounts that add up. A few lettuce leaves here that get thrown out, a salad that's turned into a science experiment there.... So yes, food safety does weigh into the food waste argument and discussion, but not necessarily in the same ways that we see at, say, face value.
Also, from the distribution standpoint, the way our distribution system operates or tends to operate can itself be a cause of food waste, such as, for instance, focusing on large volumes and focusing on price. From a distributor perspective.... I've had this actual discussion with retailers around the world. If you speak to them behind closed doors, they're in a real dilemma. Do we actually encourage consumers to waste less, which means they might buy less, which will impact on retailer profitability? What they generally don't look at is that if we actually organized operations more effectively, we would actually have, for food, less waste in our own operations as well as in the home. Because they don't actually calculate the cost of waste on their operations, they're generally not as proactive in looking to reduce waste as they otherwise would be—