What farmers have been shifting away from...and we saw this after the change to the single desk of the Wheat Board and some of those prescriptive regulatory regimes that were in place, and the gaps and overlaps with the provinces as we worked with our federal-provincial-territorial partnerships. Farmers of today are asking for two things. They are asking for innovation and for help with efficiencies in applying that innovation, and then marketing. They can grow it. They can do it. They can provide it. Now we have to have markets for it to go to and good transportation lines in order to get it there in a timely way.
That's what the focus of GF2 has been shifted to—the innovation side, science and research. More money than ever before is going into those envelopes as well as into enhanced marketing capacities. We now have agricultural people, CFIA scientists, doctors, and veterinarians embedded in our embassies around the world in the hot markets and the growing markets so that on a day-to-day basis we have the information we need to connect producers in Canada, processors in Canada, with that market.