Thank you, Chair.
Thank you, Minister, for being here this morning.
Minister Ritz, you've been very aggressively promoting Canadian goods abroad. We thank you for that, our beef producers especially. I've had them come through my office quite regularly, and they are really complimenting you on the work you've done. I want to pass that on to you, because it's made a world of difference. I think you can just imagine what it was like, not three or four years ago, when somebody would mention the words “bred cow” and they would all run away because nobody wanted anything to do with them. Today if you say “steer” everybody is running to it.
Can you just give us an update on the beef sector in relationship to COOL and let the committee know where that's at right now?