I'm in the marketing and operations side. I don't have the percentages, unfortunately, to share with you. What I can say is that you might have recently seen that we've made some changes to our beef supply, with a view to really changing and diversifying the Canadian beef industry. We've been in dialogue with Canadian ranchers and we've been really delighted with the response. Although we thought we had reached out to a lot of ranchers and a lot of Canadian farmers and thought we had done a pretty good job, when we actually put our ads on TV we had in the first week 27 different ranchers contact us to ask how to become part of the program. That has continued.
I'd say that whatever number I could give you today, it will be greater tomorrow and even bigger the year after.