I think nowadays when you look at a rural area, many of the rural people still do not have that farm connection. Our idea of what a rural area used to be is that they had some connection to a farm, whether they were involved in the agriculture industry or something along those lines. I think now when we look at our rural areas many of those people aren't connected to farming and they don't know where their food comes from.
Even when we look at our own agriculture industry, our farms have become a lot more specific in what we produce. There's even opportunity within the agriculture industry to educate one another. That's what CYFF, the Canadian Young Farmers' Forum, does. We're able to learn from one another and what we do on our farms to be able to represent the agriculture industry as a whole. As farmers, yes, we do need to educate people. It's not just our urban people; it's our neighbours in our rural areas. You might be on a farm and you might have a neighbour next door who isn't farming anymore and they don't know what's happening.
For instance, where our farm is located, we probably have 20 neighbours around us, and one is a farmer. There's a huge opportunity to educate those people and work with them, too. They like seeing our cows in the field, but they don't want any...you know, when you spread your manure or something like that. You have to work with them and I think educate them, even if they are in a rural area.