You mentioned that the chickens are big because of good genetics and good clean protein in their feed, right? In British Columbia, actually, we have what's called the Chicken Squad. It's a marketing program that we started in British Columbia. Because of our Poultry in Motion educational trailer, we found that the number one message we were telling people and that they did not believe was that there are no steroids or hormones in Canadian chicken—
On February 26th, 2015. See this statement in context.