I can speak to the opportunities to communicate with urban dwellers, as you say, and with young people within our country.
The Agriculture in the Classroom program is a wonderful opportunity. If you have an opportunity to support that organization, I would highly encourage you to do so. That group is also a collaboration from across the country by various organizations. Some provinces send a government representative. Others send representatives from their federations and so on.
That group is organizing and creating materials that can be used within the classroom. As a matter of fact, the upcoming week is Canadian Agriculture Literacy Week across the country. Farmers will be going into classrooms with the same book across the entire country to talk about what it's like to be a farmer. They will leave resources in the classrooms for teachers to use with their students, all aligned with the curriculum within each province. Agriculture in the Classroom is a wonderful opportunity to support that initiative.