Thank you, Chair.
Thank you for presenting to us today.
Marc, what you suggest I think illustrates why we're doing this study in the first place. We have international trade markets opening up all the time, and it's incredibly frustrating for us as a federal government to see established within our country these little fiefdoms that are problematic for trade. Most Canadians don't even see this happening. That's why we're trying to highlight it. Thank you for coming today.
I want to talk to the wine guys first.
You know as well as I do that Dan Albas had a bill that we passed through. We anticipated that there would be an end to a lot of these problems that we're still talking about, that interprovincial trade would open up, and that everything would be grand, but here we are.
Knowing that I'm speaking to the converted, I know that you already know the issues. What I wanted to talk about is that you said an awareness campaign needs to occur about Canadian wines and how good our product really is. We have the Mission Hill Winery in B.C. We have many other vineyards and wineries in B.C. You have them in your region as well. What does that awareness campaign look like from your perspective?