And then I'll get to the elephant in the room, which is the small “p” political, and I'm glad you used the small “p”, about GMO. It becomes the issue of, regardless of what we think and what we believe, if that customer says, “I don't care....” And I've said this before, it's like getting a red shirt or a blue shirt. They're both shirts. I don't want a blue one. I want a red one, or in my case, probably an orange one. So the issue becomes, “I don't want your blue shirt.” But you actually want to sell me the blue shirt because it's good for me. I keep saying, “I don't care, I don't like blue.”
How do we break that nut? How do you see yourselves breaking through—to use your term—the small “p” politics of a customer who's reluctant to buy? I don't buy everything that's on a store shelf. Some things I don't want. So if you don't get to a point where the customer finally says, “Okay, we agree with you. We'll just take whatever. We'll take your results. We'll just do exactly how you do it.” If they say no, how do we adjust to that?
Barry.