Definitely, the European consumer is very familiar with organic products. They've had a regulation in place for over 20 years, and as we all know, they are also highly sensitive to the presence of GM material in those products.
It's a double-edged sword coming from Canada. We're seen as having great natural spaces, being a country that they love to visit, typically, coming from Europe, but they also realize that we're a major producer of GMO as well.
We do have organic products that go to Europe and are rejected for pesticide residue that's drifted or perhaps sometimes for a genetic drift as well. There is a lot of testing and there's a lot of expense involved, and there's not a tremendous amount of security as well for the Canadian operators. We have farmers who test it here at home and everything is fine, but when it gets to Europe it's rejected, and they don't have much recourse.
It is a concern. It's also a great potential. If we look at the hormone-free beef going to Europe as well, that's something that organic is already positioned to play into. It's something we can deliver on and already have the skills to deliver on, so in many ways we are well positioned to meet that market and meet that demand for GM-free product going into Europe, but there are some pitfalls, as always.