Our first strategy is to work with the Do More Agriculture Foundation. The individuals behind that are farmers and they recognize some of the challenges that are out there and have really taken a leadership role. It would be our sponsorship of the first aid programs, with professionals in the room who understand agriculture, who will provide that training.
The second one would be on the youth and that 4-H investment in terms of their programming, making sure that it is meeting the needs of its members and meeting the needs of its leaders, so that it can work with its membership to make sure they understand the importance of mental health and break down any stigmas, but also where do they turn.
Another initiative we're considering is the mental health tool kit, a document put together with individuals who are professionals in this area but understand agriculture, be it Dr. Sabongui at the University of Guelph or some of the Do More Agriculture folks, to make sure we have a document that people would want to maintain and be able to reference back and create conversation within their families.
It just grows out from there in terms of speaker opportunities and awareness opportunities that we can sponsor. Recognizing that as an organization our expertise is somewhat limited, but to have the impact we can have and to bring others along, industry partnerships to make these initiatives bigger than they would be otherwise would be one of our tactics, for sure.