Yes, I think so. Also, I think it's important to look at the solutions. For example, one—just one—is the SmartLabel digital platform. The world is going digital. As for this idea that you inform consumers based on a narrow bit of space on a label in terms of what they need to understand, with the digital environment, of course, people are getting far more information from other sources.
SmartLabel is a QR code or bar code scan that could instantly give you all of the nutritional information, but a lot more too. For example, if you're lactose intolerant, or if you want GMO-free produce or whatever, it can all be enabled through digital platforms. That exists now. We're going to pilot it in Canada this year. It's industry that is leading the charge, giving consumers choice, and not trying to lock it into a regulation.
To go back to the regulatory, how are you going to enforce? I think government takes this on, but the challenge of enforcing now is across thousands of food products, imported and domestic. I don't think Health Canada has realized what they're biting off here in terms of an enforcement challenge.