The other comment we've heard from our industry stakeholders is that they also didn't know anything about this until after the press conference. I do know that some of them knew literally minutes before that.
What is the protocol for working with industry when something like this happens? My reason for asking that question is that we have the western Grain Growers and we have Cereals Canada. A lot of these groups could have had a strong public relations campaign ready as well, not only for our international customers but certainly also for Canadians who are worried about a food safety issue. What is the protocol for working with our industry stakeholders on an issue like this? Also, why were they not included well beforehand?