In terms of our study, maybe something we can suggest is promoting the programs we have through Environment and Climate Change, the green infrastructure programs. I know that the mining industry has always been a leader in reducing footprints and environmental impacts, and, again, it doesn't get credit for that.
In terms of your efforts, you're talking about runoff reductions, about competing against other countries, such as Russia, which is one of our largest competitors in the potash industry.
Are there other markets we could be developing and focusing on in terms of fertilizer production in Canada?