Thank you very much, and welcome to our guests.
One of the issues, and the main thing we're talking about, is the difference between physical science and political science. A physical scientist is never going to say there's a zero per cent chance, and of course that's when the political scientist jumps in. That is one of the concerns. How do we get this message past our anti-GMO activists or the anti-modern agriculture advocates? We know there are dollars on their side putting pressure on that as well.
Neonicotinoids are certainly an issue. In Alberta, that's exactly what you want to have coating your canola, and that's exactly where you want to have your bees, so that they help in the production, yet we have changes that are completely destroying that technology, which is a great tool.
We have all of this new technology. We have blockchain technology, which we haven't talked about. We have CRISPR technology, which is associated with it. How do we get ahead of that, to make sure the messages we have are going to get through to the general public?
I'll ask Mr. Casey and then perhaps Mr. Ruest.